Are you looking for the best Kevin Keller Brand Management? Based on expert reviews, we ranked them. We've listed our top-ranked picks, including the top-selling Kevin Keller Brand Management.
We Recommended:
- Keller, Kevin Lane (Author)
- English (Publication Language)
- 600 Pages - 10/08/2019 (Publication Date) - Pearson (Publisher)
- Hardcover Book
- Kevin Lane Keller (Author)
- English (Publication Language)
- 692 Pages - 11/16/2024 (Publication Date) - Pearson College Div (Publisher)
- Used Book in Good Condition
- Hardcover Book
- Keller, Kevin (Author)
- English (Publication Language)
- 608 Pages - 08/10/2012 (Publication Date) - Pearson (Publisher)
- Isaac C. Jacob Kevin Lane Keller, Vanitha Swaminathan, Ambi M.G. Parameswaran (Author)
- English (Publication Language)
- 11/16/2024 (Publication Date) - Pearson Education (Publisher)
- Keller, Kevin Lane (Author)
- English (Publication Language)
- 382 Pages - 11/16/2024 (Publication Date) - Pearson College Div (Publisher)
- Hardcover Book
- Prentice,2012 4TH EDITION (Publisher)
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- Hardcover Book
- Kotler, Philip (Author)
- Philip Kotler,Kevin Lane Keller,Dr Philip Kotler,Kevin Lane Keller, (Author)
- English (Publication Language)
- 11/16/2024 (Publication Date) - Pearson Education Limited (Publisher)
- Hardcover Book
- Kotler, Philip T. (Author)
- English (Publication Language)
- 816 Pages - 02/18/2011 (Publication Date) - Pearson (Publisher)
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- Hardcover Book
- Sam Hill (Author)
- English (Publication Language)
- 238 Pages - 09/15/2001 (Publication Date) - Harvard Business Review Press (Publisher)
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- Kotler, Philip (Author)
- English (Publication Language)
- 362 Pages - 02/15/2008 (Publication Date) - Pearson College Div (Publisher)
- Used Book in Good Condition
- Hardcover Book
- Kotler, Philip (Author)
- English (Publication Language)
- 816 Pages - 02/25/2008 (Publication Date) - Pearson College Div (Publisher)
- Rosenbaum-Elliott, Richard (Author)
- English (Publication Language)
- 368 Pages - 09/19/2018 (Publication Date) - Oxford University Press (Publisher)
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- Kotler, Philip T. (Author)
- English (Publication Language)
- 692 Pages - 07/01/2015 (Publication Date) - Pearson (Publisher)
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FAQ:
Q: What is Kevin Keller’s brand equity model?
A: Keller’s Brand Equity Model (also known as the Customer-Based Brand Equity (CBBE) Model) was first developed by marketing professor, Kevin Lane Keller, in his widely-used textbook, “Strategic Brand Management.” [1]
Q: Who is Kevin Lane Keller?
A: Kevin Lane Keller is recognized as one of the international leaders in the study of strategic brand management and integrated marketing communications. The sixteen cases he wrote for this book feature some of the world’s most successful brands and companies, such as Apple, Intel, Nike, and DuPont.
Q: What are the most successful brands and companies?
A: The sixteen cases he wrote for this book feature some of the world’s most successful brands and companies, such as Apple, Intel, Nike, and DuPont. The marketers behind these brands and companies have all made noteworthy contributions to our understanding of the strategic brand management process and how to best build and manage brand equity.
Q: What is the branding guide to success?
A: Finely focused on how-to and why throughout, it provides specific tactical guidelines for planning, building, measuring, and managing brand equity. It includes numerous examples on virtually every topic and over 75 Branding Briefs that identify successful and unsuccessful brands and explain why they have been so.